For this next blog post I will be taking a further look into one of the
three companies I chose to follow throughout the course of my semester. The
company I chose this week to look upon is Nike and the current business model
they follow. I started by visiting the company website to get a better understanding
of exactly what model or models they operate under. Being a huge International
corporation, it is only natural for a company to follow not just one but
several models. Nike is an aware of this and uses several aspects from
different business models. I learned from viewing their site they use both a
merchandising and manufacturing business model.
Overall under the use of these models, along with the convenience of
retail shopping the internet provides, profits over the year have progressively
increased.
Unlike the internet firm eToys, Nike over time has found a good balance
between the two models. This balance helps prevent them from crashing and
burning. To change their current business model really would not make sense for
two reasons. First off, the two models Nike currently follows has proven very
beneficial both now and over the past 10 years. Also any other business models
would not fit any of the goals or internal operations set by the company. If the
Nike Corporation wishes to keep making money, then they should keep following
the principal models set earlier by the company itself.
So far with my blog it seem that a majority of traffic is coming from the
Netherlands and the United states. I honestly cannot account for why this is,
but for the most part my blog views are coming from these two areas. Of course I
can always increase the probability of people viewing my blog through various
ways. One thought would be to add in some of the metrics used by marketers to
evaluate the effectiveness of their ideas to capture the audience. Specifically
using something as simple as A/B testing can in some ways become very
beneficial to increasing view towards my blog. In addition adding more visual
aids towards my blog can help increase traffic flow since visual stimuli is a
great way to have people stay interested longer.
The two blogs I am choosing to follow for the week are Taylor and Nida’s.
I chose their blogs to follow because I feel like they really stood out in
design and content. Taylor’s blog she goes into great down on just exactly how
and why millennials love the restaurant Chipotle. In it see explains in detail
what it is that chipotle does to capture the hearts and minds of their
customers. It seems very extensive in the efforts they go to in order to get
both repeated and new business, but overall it has been everything they have
now achieved. So I choose her blog because it shows she put a lot of effort
into it, and she knows what she is talking about, which we can see in the
detail of her report. The other blog I chose to follow was done by Nida. I very
much enjoyed her blog because it was informative, concise, like Taylor’s full
of stimulating visual aids. Through her blog she was able to convey how the
Coco cola uses both offline and online technologies to their consumers.
I commented
on both their blogs.
