Nike's Business model

For this next blog post I will be taking a further look into one of the three companies I chose to follow throughout the course of my semester. The company I chose this week to look upon is Nike and the current business model they follow. I started by visiting the company website to get a better understanding of exactly what model or models they operate under. Being a huge International corporation, it is only natural for a company to follow not just one but several models. Nike is an aware of this and uses several aspects from different business models. I learned from viewing their site they use both a merchandising and manufacturing business model.  Overall under the use of these models, along with the convenience of retail shopping the internet provides, profits over the year have progressively increased.

Unlike the internet firm eToys, Nike over time has found a good balance between the two models. This balance helps prevent them from crashing and burning. To change their current business model really would not make sense for two reasons. First off, the two models Nike currently follows has proven very beneficial both now and over the past 10 years. Also any other business models would not fit any of the goals or internal operations set by the company. If the Nike Corporation wishes to keep making money, then they should keep following the principal models set earlier by the company itself.

So far with my blog it seem that a majority of traffic is coming from the Netherlands and the United states. I honestly cannot account for why this is, but for the most part my blog views are coming from these two areas. Of course I can always increase the probability of people viewing my blog through various ways. One thought would be to add in some of the metrics used by marketers to evaluate the effectiveness of their ideas to capture the audience. Specifically using something as simple as A/B testing can in some ways become very beneficial to increasing view towards my blog. In addition adding more visual aids towards my blog can help increase traffic flow since visual stimuli is a great way to have people stay interested longer.

The two blogs I am choosing to follow for the week are Taylor and Nida’s. I chose their blogs to follow because I feel like they really stood out in design and content. Taylor’s blog she goes into great down on just exactly how and why millennials love the restaurant Chipotle. In it see explains in detail what it is that chipotle does to capture the hearts and minds of their customers. It seems very extensive in the efforts they go to in order to get both repeated and new business, but overall it has been everything they have now achieved. So I choose her blog because it shows she put a lot of effort into it, and she knows what she is talking about, which we can see in the detail of her report. The other blog I chose to follow was done by Nida. I very much enjoyed her blog because it was informative, concise, like Taylor’s full of stimulating visual aids. Through her blog she was able to convey how the Coco cola uses both offline and online technologies to their consumers.

I commented on both their blogs.