Microsoft and Their Customer Value

Hello Class and welcome to my blog. This semester I am choosing to follow Microsoft, Nike, and Fender. Each one of these companies individually operate at a highly capable production level spanning the globe.  Now that each company has expanded exponentially from first starting off, they realize that new ways need to be adopted in order to compete with the present market.  Currently the companies are begging to use the advances in technology to help reach their vast amount of customers. Their goal is to increase the value they have for their customers, with each company having some similarities and differences in strategies.

For this blog I took a look at Microsoft and saw how they were able to help their customers.  One example of Microsoft helping has to do with an announcement they made earlier this year during the spring. In March of 2015, Microsoft, at Microsoft convergence announced that they would began partnerships with other top companies to help provide a better service for all of their customers.  This included the tech company paring up with automotive companies such as Ford and Lincoln. The idea is to create a sophisticated car system that increase the car connectivity to the outside word along with a system which keeps the driver in better control of their vehicle. In addition Microsoft is teaming up with other companies in the fields of sales, digital transaction management and analytics market, and field service. Together they are working on cloud based technology that is designed to include more services providing people with real time information and analyst. The analytics can be applied to information such as sales data, which helps the user make better business decisions. This is all only possible through the collaboration of these leading companies and their dedication to constantly improving cloud technology.

Taking a look back it genuinely seems like Microsoft is taking time to create technology they can both capitalize on and help their customers with. Their strategy is a very good because they make this helpful technology readily available to customers. Microsoft is trying to show the people that they are there to provide a service that proves beneficial to the user in their everyday life. Also working with other various companies in many different fields is a great way to spread their technology around the world. In the long run I believe these partnerships will prove very beneficial to both the corporations and the consumers.