The use of Google Alerts

Earlier in the semester I set up a google alerts account to help keep in close touch with the three companies I am following. This helpful little tool send me updates when anything comes across the web that deal directly with my companies, and what they are currently doing to increase value to their individual companies. So far every email I have gotten from google alerts has given me great information about my companies.

They also follow great email design principles. The formatting is very simple with a good bit of concise information which isn’t too long but gives the reader the gist of what is being said.  In addition the articles provide pictures that give the articles a much more personal touch, and help give a better understanding of what is happening. These updates also do a great job of separating articles in categories. Such as distinguishing between what htmls are news relates and which ones are product related. The design over all works because of how easy and instant it is to get the information off the internet. As far as I can tell they all are in compliance with the CAN-SPAM act. There might be a couple of changes needed in the design but nothing major. If I could change anything it would be the amount information given to the reader. As of now it is short and sweet, but I feel that to engage the reader better, than a little bit more information explaining the article is needed. Conducting an A/B testing would be a great way in determining what does and does not work with these notifications. So for the A/B testing I would incorporate my idea of using longer text rather than shorter text in the alerts. I also think testing whether or not the use of pictures is effective in captivating the reader.

                  After taking a look at fenders company website it is evident they make great use of internet marketing. Fender stays interactive by allowing people to have the chance to winning special promotions for fender products. They also have great customer service and contact departments meant to help inform customers about their products. Their response time is almost instant whether it be through helpful information put on their site, or even a simple phone call with a fender company representative. The company also keeps huge banners of their finest products embedded in their website with the option to learn more about the products. These banners are meant to show the quality of the company’s inventory, and are also meant to entice the customer into making a purchase. The Fender Company also uses good direct marketing tactics on those who actually sign up for a Fender account. Once signed up someone is able to receive updates of fender promotions and events. This keeps the customer engaged and more personally in touch with the company. It also allows for their current customers to give feedback, which could prove very beneficial in determining how operations will be conducted in the future.

Official Fender company website

http://www.fender.com/