What companies do with your PII

Once again welcome back to my 7^th and final blog where today we will be looking at the Nike Corporation’s private policy and how it is applied to their consumers. Like any other international corporation Nike has a private policy page in which they explain what they do with customer data. The data retrieved from the consumer in their collection is called the personally identifiable information or PII. Basically this is the information that marketing companies along with many others companies use in order to identify specific consumers based on their online data. They use a variety tools that help them collect PII data. Once collected Nike uses this information for a couple different reasons. First, they want to help enable customer use by enhancing customer satisfaction through customized Nike experiences. They also offer many perks to active athletes by informing them of upcoming sporting events. Another important use of this PII data is to help them analyze their efficiency and learn what is needed in order to achieve steady growth. In addition to collecting this massive amount of data from their consumers. Nike also shares the information amongst its NIKEfam as well as third parties or agencies. The reasons vary from simple info sharing amongst businesses or to government agencies for legal reasons.

Having the ability to collect all this information from consumers, whom visit their webpage or do business with them, is a huge responsibility. That is why Nike goes through great security measures which enable them to successfully secure this online customer data. On their website they say that one of the first steps taken in securing this data includes them using software that help encrypt the data. By encrypting it there are able to keep it out of view from the public, making the online data virtually invisible. Another security measure taken by Nike is their authentication process. This means that is Nike only allows a select few amount of people view the data, including the customer. People are only allowed to view this PII data through being able to identify they are credible party that has permission to do so. Lastly, for customer credit card information they relay and secure that data through SSL technology. This technology first encrypts the cards information Nike then secures in their own databases for future uses. Still with all these measure put in place to secure customer data they are not full proof ideas that work 100% of the time. Overall it seems that the Nike corporation is doing all their can to ensure that personal customer data online is secure as can be. They take preemptive measure that help counteract any theft or misuse of data. Even though they do no guarantee 100% security, Nike still does a great job of protecting data as seen through their history of never losing customer data to online thieves.

Checking my blogger result of both blogger and google I found some final changes in my analytics.  I found that on both blogger and google analytics that a majority of my traffic came from a couple different countries around the world. Most of it came from the Americas, some parts in Europe, and the Middle East. November seemed to be the month where I saw the most activity upon my blogs, with blog 6 being the highest in popularity. They only reason I could think of why my blog found the audience it did in America is due to topics we talk about in class. These topics do pertain to certain people in their professional lives. When searched online for info on these topics they will also come across my blogs in the mix.  One change I can make is to keep making my blogs relevant and in depth in order to increase my audience’s range. Simultaneously changing the overall layout of my blog would be a great way in retaining audience members.